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to all the boys

How to Reach Gen Z: Here’s What Netflix’s “To All the Boys I’ve Loved Before” is Teaching Marketers

  • by Elizabeth Taylor

Netflix’s smash hit, “To All the Boys I’ve Loved Before” tells the story of a 16 year-old, Lara Jean (played by Lana Condor), who has… Read More »How to Reach Gen Z: Here’s What Netflix’s “To All the Boys I’ve Loved Before” is Teaching Marketers

business information

Is Your Business on the Front of the Information War? This is What You Need to Know

  • by Elizabeth Taylor

The Information War is real. In fact, the title of this article may appear a bit inflammatory—a strong move to contend for the reader’s attention… Read More »Is Your Business on the Front of the Information War? This is What You Need to Know

facebook change is big win for small business owners

Facebook’s New Changes Means a Bigger Win for Small Business: Here’s What Changing

  • by Elizabeth Taylor

Facebook is now taking major steps to be on the right side of business history: connecting local businesses with customers easier. Small business owners face… Read More »Facebook’s New Changes Means a Bigger Win for Small Business: Here’s What Changing

crm tool is like friendship

Why Your CRM Tool Is Not Working: Hint, It’s Kind of Like Friendship

  • by Elizabeth Taylor

A customer relationship management system (CRM) could be likened two types of friends: the first, the friendship where you meet for coffee every few months… Read More »Why Your CRM Tool Is Not Working: Hint, It’s Kind of Like Friendship

thank your customers

5 Quick and Creative Ways to Say Thank You to Customers

  • by Elizabeth Taylor

A simple “Thank You” can go a long way. 68 percent of customers leave a company due to feeling they have been treated indifferently by… Read More »5 Quick and Creative Ways to Say Thank You to Customers

customer expectations are changing

Customer Loyalty Isn’t Dead, Customer Expectations are Changing

  • by Elizabeth Taylor

The traditional model of loyalty programs is broken. Business owners are finding that programs cost more and more while gains are receding. This calls into… Read More »Customer Loyalty Isn’t Dead, Customer Expectations are Changing

how to retain customers

Only If You Know Yourself, Will You Know How to Retain Customers: Take the Enneagram Quiz

  • by Elizabeth Taylor

“A personality test? Really? How is that going to help my business?” Like any smart business person, you know time is precious—and fluff is never… Read More »Only If You Know Yourself, Will You Know How to Retain Customers: Take the Enneagram Quiz

habits of successful salon owners

21 Days to Make a Habit: 21 Habits of Successful Salon Owners

  • by Elizabeth Taylor

Salon owning can be a frazzling business. It differs from other sorts of industries: you face customers every day and can’t miss a beat on… Read More »21 Days to Make a Habit: 21 Habits of Successful Salon Owners

instagram stories for entrepreneurs

Instagram Stories for Entrepreneurs: The Ultimate Way to Grow and Connect With Your Audience

  • by Elizabeth Taylor

Can anyone else admit to their Instagram story addiction? Just a simple click on the lit circle and immediately you become immersed in another person’s… Read More »Instagram Stories for Entrepreneurs: The Ultimate Way to Grow and Connect With Your Audience

colors and their effect

Color Magic: Why Colors Matter in Business and How They Can Help You Build a Strong Brand

  • by Carolin

Do you remember why you picked your business colors? Or are you just getting started and still have this decision to make? While it may… Read More »Color Magic: Why Colors Matter in Business and How They Can Help You Build a Strong Brand

dog scared of online booking

Simple, Not Scary: Converting Customers Through a Smart Online Booking Form

  • by Elizabeth Taylor

Converting online visitors to customers does not have to be a sweat-inducting affair. We’re here to make it simple, not scary. For the DIY entrepreneurs… Read More »Simple, Not Scary: Converting Customers Through a Smart Online Booking Form

handymen worst dyi ever seen

Handymen Spill About the Worst DIY They’ve Ever Seen (Death by fan, anyone?)

  • by Elizabeth Taylor

Our online booking website supports entrepreneurs in their day-to-day operations; we definitely admire self-starters. But do handymen possess the same admiration for the average DIYers?… Read More »Handymen Spill About the Worst DIY They’ve Ever Seen (Death by fan, anyone?)

athletic trainers resume

Eye Set on the Big Leagues? Athletic Trainers Need This On Their Resume

  • by Elizabeth Taylor

Athletic training is where the art of sports medicine and the science of exercise meet. As professionals know, athletic training differs from personal training. They’re… Read More »Eye Set on the Big Leagues? Athletic Trainers Need This On Their Resume

ways to finance your small business

6 Best Ways to Finance Your Small Business (A Customer Management System May Help)

  • by Elizabeth Taylor

Money can be tight, but it’s about locating the right resource for the right amount. Tapping into varying sources for capital may sound like an… Read More »6 Best Ways to Finance Your Small Business (A Customer Management System May Help)

what smartest people say about beauty

What the World’s Smartest People Have to Say About Beauty

  • by Elizabeth Taylor

The smartest people in the world have something to say about beauty. Their insights may give significant food for thought to entrepreneurs when it comes… Read More »What the World’s Smartest People Have to Say About Beauty

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