The smartest people in the world have something to say about beauty. Their insights may give significant food for thought to entrepreneurs when it comes to viewing the customer management relationship. TED is a nonprofit organization dedicated to spreading ideas. Speakers have 18 minutes or less to teach the audience about an experiment, a solution, or a problem they’ve experienced. Topics are wide-ranging—from learning about why marriage infidelity happens to one person’s account of what happened when they responded to spam email. Beauty is not only the in the eye of the beholder, it’s the subject of numerous TED talks as well. Psychologists, supermodels, and business owners all have insights into the ever-evolving world of beauty.
We’ve scoured through the TED archives (and they’re extensive—2800 talks and counting!) to find the best talks on varying vantages of beauty. The beauty industry is changing faster than ever before; it pays to be a pioneer in how the principles are changing. Gender neutral marketing, for one, is impacting the industry in a fundamental way. TED is an excellent resource for business owners to keep learning to stay relevant.
Bonus: Most of these videos have transcripts in over 20 languages!
1. How Your Brain Decides What’s Beautiful
Cognitive Neuroscientist, Anjan Chatterjee, explains how our conscious and subconscious minds love certain lines, colors, and faces. Why does our brain associate “beauty” with “good”? Chatterjee explains.
2. The Beauty of Being a Misfit
Author Lidia Yuknavitch tells of her journey through drug abuse, international literary recognition, and the tragic loss of her newborn daughter. In her talk, she reminds “Even at the moment of your failure, right then, you are beautiful. You don’t know it yet, but you have the ability to reinvent yourself endlessly. That’s your beauty.” For those willing to fail, this talk could be your cup of tea. This is beyond a cut-and-paste understanding of beauty; this involves self examination to better the customer management relationship.
3. The Science of Scent
It may seem unlikely, but a biophysicist explains the science behind what makes scents memorable and incredible. Luca Turin’s engaging insight what makes a scent great will remind you of how *important* a great-smelling salon, office, or house really is.
4. How to Make Choosing Easier
Researcher Sheena Iyengar presents the biggest modern day problem we face: choice overload. Her research at Stanford University revealed that less is actually more when in business. Iyengar presents three techniques to help sellers optimize how they sell to potential buyers.
5. On Glamour
We all need it once and awhile. Writer and cultural critic Virginia Postrel reveals how glamour is a calculated move to persuade and draw people in. “Glamour is a form of falsification, but falsification to achieve a particular purpose. It may be to illuminate the star; it may be to sell a film. And it involves a great deal of technique.” Are you well-versed in the art of glamour?
6. How Beauty Feels
We understand our brain responds to beauty in a certain way. But how does it actually feel to us? World-class designer Richard Seymour has been driven by the question: “Do we actually think beauty, or do we feel it?”
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