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No-Shows No More: How To Make Sure Your Beauty Salon Customers Turn Up

by | 14. November 2017

Imagine arriving at your beauty salon at the start of your working day. Your team are looking forward to a busy day providing high-end treatments and services to your clients. And then your 9:00am appointment doesn’t show up. Neither does your client booked in for 11:00am, or your regular customer booked in at 5:00pm. This might not seem like the end of the world, but just five salon no-shows in a week could result in a yearly loss of $12,000.

When it comes to running your beauty business, no shows can be costly, time-wasting and can lower morale among your employees. Never fear! We’ve put together a list of ways you can limit no-shows at your beauty salon:

1. Have A Clear Policy

Firstly, you’ll need to come up with a clear cut policy for those clients that don’t show up. Whether you charge them their booking fee, or 50% of their appointment fee, be sure to know where you stand. Have your policy clearly explained in writing so your customers are fully aware of it when they book. Though it might seem a little drastic, once you’ve decided on a strategy, it’s important to implement it every time. Your clients won’t respect your time if you’re relaxed about them not showing up.

2. Make Booking Simple

If you provide clients with the best possible experience when booking their appointment, they’re more likely to be able to choose a time that works for them, and to show up for it too! An online booking system allows your customers to book from the comfort of their own home outside of office hours, when they have the time to think about when they’re actually available. Rushed or uncomfortable booking processes lead to undesirable appointment times. By providing your customers with a booking system that’s flexible and works for them, you decrease your chances of salon no-shows substantially.

3. Confirm Appointment Bookings

Once your clients have booked an appointment at your salon, it’s important that they have all the information about their booking in one easy-to-access and beautifully laid out email. That means it’s super simple for them to check the details at any time. Automated confirmations can help ensure that these are professionally designed and sent on time. An automated service can even provide a direct messaging feature to provide your customers with the opportunity to change or amend appointments in advance.

4. Remind Your Clients

Reminding customers 48 hours before their appointment can result in 80% less no shows. Your clients lead busy lives and sometimes they simply forget! By sending your clients an email or a text reminder to remind them that their appointment is approaching, you can give them the opportunity to get in touch if anything has changed. This has been proven to cut down annoying salon no-shows substantially. Because we all need a little reminder nudge sometimes!

5. Update Client Data

Keep up-to-date information about your clients, so you can remember which ones are busiest, most forgetful, or most likely not to show. A large proportion of salon no-shows take place when your clients change email address or phone number and they don’t receive your reminders or confirmation emails. That’s why it’s imperative to check in with your customers and make sure their contact details are up-to-date and stored in an organized way – for example in a customer management software.

6. Keep Services Up To Scratch

If you’re getting a high number of no shows, it might be time to take a look in the mirror and ask yourself some tough questions. Have you been keeping your services up to scratch? Have your employees been living up to salon standards? A drop in the high quality of your service could increase no shows, so it’s important to constantly evaluate your service to stay competitive. A great way to do this is by listening to feedback and taking it on board.

7. Have a relationship with your clients

Your clients are much less likely to skip their appointments when you share a close relationship with them. As a beauty salon owner, it’s crucial to get to know your clients as individuals. Learn their likes and dislikes, what they do for a living and talk to them like a friend, so you can go the extra mile with customer service. By forming a personal bond and expressing your passion for your business, clients know how much their turning up for appointments means to you.


We know how demoralizing it can be when clients don’t show up for their appointments at your beauty salon, let alone the financial drain it can have on your business. Some salon no-shows are unavoidable, but you can lower the number at your beauty salon by following these simple steps.

Still, sending out emails, keeping records and managing bookings can take time and drag you away from running your business. Luckily, Shore can take care of the administrative tasks with a beauty salon software – with automated reminders, a client database, scheduling and online booking services, to reduce the stress of salon no-shows and free up your time.

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