Capturing customer attention as a small business owner is one of the toughest challenges. You compete against more established companies with more resources. What’s a… Read More »Entrepreneurs, Facebook Guru Says This is the Only Marketing Advice You’ll Ever Need
The most infamous anti-hero of our time could have been a life coach. Give or take a few acts of evil. No one can say… Read More »Darth Vader Could Have Been Your Life Coach
You’re ready to furnish your nail salon, but still need some inspiration? Look no further. We’ve collected 7 classy salon designs to get your creative… Read More »7 Great Design Ideas for Your Nail Salon
Since the dawn of the ancient art of selling, one could say marketing has been gender-specific. New customer acquisition for an ancient Greek may have… Read More »Gender-Neutral Marketing and How Business Owners Can Change Their Approach
According to research and marketing communications at App Annie, mobile has taken over the U.S. retail market. Danielle Levitas, SVP of the analytics and intelligence… Read More »Customer Retention in the Age of Brick-and-Click Business: Are You Ready?
According to a working paper series by the Federal Reserve Bank of St. Louis, motherhood may be an indicator for a productive worker. The study… Read More »Motherhood is Strong Indicator of Productivity: Find Your Footing
The American beauty and personal products industries have not seen a major federal changes in over 80 years. 80 years. The same laws that governed… Read More »The Beauty Industry Has It’s Dirty Little Secrets—and They’re Making Your Health Pay
Um, it’s not 2012 anymore. Is Pinterest still relevant? Is it still worth putting time and energy into creating images? If you’re still wondering whether… Read More »Pinterest Is More Relevant to Landing Leads Than Ever … You Look Skeptical
Your Shop Could Be the Next Health Care Center: Beyond Customer Retention Techniques Health care doesn’t mean stethoscopes and a white jacket. At least, not… Read More »Your Shop Could Be the Next Health Care Center: Beyond Customer Retention Techniques
You may know how winning a new customer is inherently more costly than retaining an existing one. Depending on the industry you work in, new… Read More »If You Don’t Know Your Churn Rate and Customer Segments, You Don’t Know How to Keep Your Customers
Satisfied customers mean a more constant revenue stream and a more relaxed beauty salon owner (that’s you!) While it’s always important to attract new customers, it’s crucial to focus on the ones you’ve already got in the salon chair too. Did you know that it costs five times more to secure new clients than toRead More »7 Steps To Satisfied Beauty Salon Customers
The smash hit HBO series Game of Thrones has broken all kinds of records. There’s no other TV show that can compare with it in terms of viewership, actors’ pay, or illegal download and streaming numbers. And it certainly sets an all-time high for both lost lives (150,000+) and stunt men on fire. But whatRead More »5 Great Business Lessons You Can Learn from Game of Thrones
Have you already marked May 25, 2018 in your calendar? Not yet? Then make sure you do! No, it’s not your wedding anniversary and it’s not Aunt Mabel’s 70th birthday – it’s the day when the European General Data Protection Regulation (GDPR) will be implemented. This new regulation means quite a few changes for youRead More »All You Need to Know about the EU General Data Protection Regulation
Are you like many other service providers when it comes to building your own website? Does the phrase alone make you panic? Do a million questions pop into your head? Suddenly you have to deal with terms such as CMS, SEO and domains. You’ve probably never heard of most of them. And why should you?Read More »Six Keys to Launching an Awesome Website
Which omnichannel features give your customers real added value and boost your retail business? How can you connect brick-and-mortar retail with online shopping? The topic of multichannel marketing raises a lot of questions. We will show you how you can use online appointment booking as a way to attract new customers and retain existing ones.Read More »What do you need for a successful multichannel strategy?