Being a small business owner can sometimes feel like a one-person band. When running your beauty salon, you need to manage your appointments, go over invoices, do your salon marketing and all the administrative tasks that come in between.
Ideally, you’d get to spend more time living out your passion as an entrepreneur, but these crucial tasks can’t be ignored. Fortunately, there are a number of all-important beauty salon online tools to help you take care of these jobs efficiently, so you can focus on making your beauty business a success.
Here are 7 online tools for beauty salons that are essential for running your business successfully:
This comprehensive package, made up of tools like Google Drive and Gmail, is a must-have for any small business owner. Set up a business email address in minutes to professionalize your communications, and keep all your contracts and information in one secure place with their cloud storage solution. So you can stay organized at all times.
For beauty salons, establishing an online presence is central to building your brand and attracting clients. One of the most effective ways to do this, especially if you’re daunted by the idea, is blogging. Blogging tools are a great companion for easy blogging, equipping you with themes, plugins and a customer service team to help you on your way.
Every day, over 400 million people use Instagram1 and by doing so they often discover new products and services. In fact, in a single month in 2017, over 120 million Instagrammers visited a website or got in contact to learn more about a business2. Given how much your target market loves to share and discover images on Instagram, as well as the beautiful designs and hairstyles sure to be created in your salon, Instagram is an invaluable marketing instrument you’d be foolish to miss out on.
Whether you want to tell people about a new service you’re providing, promote a new offer or simply get the word out about your salon, with over 1.2 billion users daily3, Facebook gives you a unique way to tell your story by incorporating video, automated messenger responses and paid advertising. Don’t forget to invite happy customers to rate your salon on Facebook so that you can show new customers what a great job you’re doing.
We all live in a visual world. As every marketer would tell you, content including images and great design performs much better than pure text. When it comes to creating new leaflets, blog graphics or posters, Canva is the perfect tool for your beauty salon. It gives you access to millions of stock images, templates, fonts and styles so you can design stylish visuals with ease.
The best beauty salon online tools support you in running your business in every possible way. This includes taking care of administrative tasks as well as marketing your salon. Shore is a one-stop-shop for running your beauty salon, since it helps you manage and schedule online bookings as well as sending automated appointment reminders so you won’t get caught up in organisational chores. It even handles your marketing too, by offering website design services, blog management, newsletter distribution, client profiles and success metrics. We can even help building your website or app for you.
By making the most of these specialist tools like Shore, you can be sure that those repetitive, and sometimes tedious, administrative tasks are all taken care of – so you can just focus on creating an unforgettable experience for every client that comes into your salon.
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