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Six Keys to Launching an Awesome Website

by | 30. April 2018

Are you like many other service providers when it comes to building your own website? Does the phrase alone make you panic? Do a million questions pop into your head? Suddenly you have to deal with terms such as CMS, SEO and domains. You’ve probably never heard of most of them. And why should you? After all, you’re not an IT pro. However, the more you investigate the topic of creating your own website, the sooner you’ll realize that it’s not all that difficult! With these step-by-step instructions you can sit back and relax: After you’ve read them, you’ll be a website genius. Let’s get started!

Key 1: Research

Simply put, your business will not survive without a website. If you want to enjoy lasting success with your company, and you’re not solely targeting consumers over 70, there’s no way around getting a website. First, you need to carry out some extensive research into the competition: Unlike in school, it’s not considered cheating to see what others in your line of work have to offer and how they present themselves. Of course, you can’t simply copy your competitors’ websites, but you can use them as sources of inspiration regarding layout, content and structure. In addition to looking at websites from similar service providers, you can also find great ideas on Pinterest and Instagram.

Key 2: Content

In the next step, you have to consider what information your customers and potential new customers will want to find on your website – or even better, what they will search for to find you in the first place. After all, your website is your digital business card and should give a good impression of your company and what you have to offer. Content is crucial for your success when you build your own website. The internet is the first place where people search for information about your company. If they don’t find everything they’re looking for, they’ll move on to the next business.

Must-have sections:

  • About: Your education, training, qualifications, and some personal information
  • Services
  • Team
  • Contact
  • Opening hours

Nice to have:

  • Online appointment scheduling
  • FAQ
  • Newsletter sign-up
  • Blog
  • News

Key 3: Layout

Once you’ve got the content sorted out, you need to arrange it logically. As a rule, you differentiate between three sections on a website:

  • The header
  • The mid-section
  • The footer

In the header you have your logo and the menu. The mid-section contains the information you want to present. Of course, the homepage plays an important role, as it influences how visitors perceive your website and thus your company. You can introduce an emotional element to your website by adding pictures. To keep the structure clear, it’s important that you create a new page for each of your services. The footer contains social media icons, contact information and links to key pages of your website.

Key 5: Implementation

If you haven’t already given it some thought, you now need to decide if you’re going to build your website yourself or let someone else do it for you. It all depends on how tech-savvy you are, how much you’re willing to learn about the topic, and how extensive your website will be. Modern website builder software lets you create your own website without any great IT knowledge. But if you’d rather hand the whole project over to a pro, the experts at Shore would be delighted to create your website for you just the way you want! And if you’d like to give it a go yourself, we also offer an easy-to-use website builder.

Now you need to choose a domain name – the name of your website. That’s the URL that leads to your site. You have to rent the domain from a provider, and then your website will be stored there under that name. You can use checkdomain.net to see whether the domain of your choice is available. At this stage, you should also start thinking about SEO – search engine optimization. After all, you’ll want potential new customers to be able to find you on Google.

Key 6: Maintenance

Once your website is online, the main part is done. But what you mustn’t do now is forget all about it and consider it checked off your to-do list. Think of your website more like a plant: You can’t just buy it and then stick it in the corner without looking after it. Once you have created your website, you have to maintain it regularly and keep the information on it updated for anyone who might drop by.

Ready to get started?

These six keys should give you the confidence you need to launch an awesome website. Regardless of whether you choose the DIY website builder option or prefer to hand the project over to a pro, Shore will be delighted to help you. Soon you’ll be clicking though your own website and attracting even more customers! What are you waiting for?

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Carolin ist unser geballtes Wissen in puncto Content. Durch jahrelange Berufserfahrung im Bereich Online-Redaktion, findet sie immer die richtigen Worte, um alles und jeden mit hilfreichen Marketing-Tipps zu versorgen.