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What do you need for a successful multichannel strategy?

by | 26. April 2018

Which omnichannel features give your customers real added value and boost your retail business? How can you connect brick-and-mortar retail with online shopping? The topic of multichannel marketing raises a lot of questions. We will show you how you can use online appointment booking as a way to attract new customers and retain existing ones.


online appointment booking for in-store services


percent of appointments are kept


additional appointments are booked online every day

Increase your customer base with online booking

Many retail companies already offer an online booking system for their in-store services. This enables them to entice customers into their store so that they can gain their business by offering them top customer service. Sporthaus Schuster uses the Shore online appointment booking feature for running analyses, boot fitting and other consultation services:


“The mobile app lets my staff and me see live when customers book appointments. This allows me to focus my attention on my main objective: customer service.”

Dominik Waldleitner, Department Manager Running, Sporthaus Schuster

This multichannel strategy should be a top marketing priority for all retail companies. After all, it’s your unique service that sets you apart from the multitude of online shops – so it’s important to use a feature such as online appointment booking to get customers into your store.

The benefits at a glance

24/7 availability

You can offer your services around the clock, so your customers can book the service they require at any time, no matter where they are.

Top customer service

Pre-booked consultation appointments mean shorter waiting times for your customers. Service staff can rely on the scheduled appointments and prepare themselves for each customer.

New customers and customer satisfaction

By integrating online appointment booking into your website, you can easily convert your website visitors into real-life customers. The advantage for them is a simple, easy-to-use booking system.

Low cancellation rate

Automated appointment reminders significantly reduce the rate of no-shows. Thanks to the text message reminder service, Sporthaus Schuster managed to achieve a cancellation rate of 0%.

peter sporthaus schuster

“Bookings are shown in the calendar, and we only need to confirm them. The customer then receives a text message reminder 24 hours before the appointment. Thanks to that our cancellation rate is practically 0%.”

Peter Schön, Head of Multichannel Services, Sporthaus Schuster

To sum up…

It’s important that omnichannel features simplify the purchasing process for the customer, so always make sure they contribute to a great customer experience and to building customer loyalty.

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Kristina ist die richtige Ansprechpartnerin bei Fragen rund um das Thema Social Media und Online Marketing. Als Marketing Managerin bei Shore informiert sie regelmäßig über neue Trends im digitalen Marketing und erklärt euch, wie ihr diese für euer Business nutzen könnt.