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Why Your Coaching Business Should Offer Online Appointment Scheduling To Your Clients

by | 16. October 2017

Are you looking to enhance the professionalism of your coaching business, whilst also simplifying the administrative work? Life coaches everywhere are discovering how much an online appointment scheduling service can streamline business operations, leaving you more time to actually run your company.

There are many benefits to using an appointment scheduling service. We live in a world where nearly everything is available at our fingertips, and an increasing number of products and services can be acquired at the touch of a button. Your clients are already accustomed to doing things online, whether that’s hailing a ride, buying groceries, or even finding a date. Why not give them the option to book your services in the exact same way?

Here are 5 reasons why your coaching business should offer online appointment booking:

#1 Future-proof your business

When you dive into the statistics, it becomes more apparent that online appointment scheduling is the way of the future. Take the healthcare industry for example, by the end of 2019 over 64% of customers will book their appointment via a digital tool.1 Furthermore, over 40% of all appointments booked on the web are placed after traditional business hours2. Think of how much business you might be losing because customers can’t book at the time that they want!

#2 24hr booking for your customers

Even with just these simple stats, we can see how customer experience is streamlined when scheduling appointments online is an option. Taking that a step further, with 40% of customers booking appointments outside of business hours, many customers aren’t able to book coaching sessions during the day, and others simply don’t like making phone calls (they’ll put it off until later and then forget). Worst case scenario, they’ll find a competitor who does offer the convenience of online scheduling at all hours.

#3 You’ll save time and money

The benefits to you as a business owner are valuable, as it’s never a bad thing to make your service more accessible to clients. The other major advantage is how much time and effort you can save with online appointment scheduling. Instead of spending unnecessary time answering phone calls and emails trying to agree on a time, you can focus on providing your coaching services rather than being distracted by administrative minutiae. If you were considering hiring an admin assistant to handle these tasks for you, an automated booking tool could actually save you ten of thousands of dollars per year.

#4 Look more professional

Additionally, online bookings add a layer of legitimacy to your company. It looks far more professional to have a slick and convenient web scheduling option in addition to your standard address and phone number, as it shows potential clients that your business is to be taken seriously. It’s about more than just ease of use, it’s about effectively positioning your brand for maximum success.

#5 Grow your business

Studies show that nearly two-thirds of all online bookings are from new customers. By upgrading to online appointment booking, the potential to grow your income is significant. Since you’re more likely to attract first-time customers with a smart online booking system, the transition can help you expand your audience and awareness of your business.

How to implement online appointment scheduling?

Of course, the transition to online appointment scheduling doesn’t happen automatically. Initially, you’ll still be answering the phone as your existing customers migrate to the automated system, but as your percentage of web-booked appointments rises, so will the amount of free time you have on your hands. While it may be a cliché to say that “time is money,” in the coaching business, it’s as true as it’s ever been.

So what’s the best way to get started? Shore’s comprehensive solutions for coaching business owners include a state-of-the-art online booking system that can save you time and effort while also expanding your reach to a broader marketplace of potential clients. Since it’s a cloud-based app, you can get started immediately. If you would like to discuss in more detail how online appointment scheduling can help your coaching business reach the next level of customer accessibility, contact us today.

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