If you’re running an appointment-based business like a salon, you know that you’re going to have to send out the occasional “Don’t forget” reminders to your customers. But what’s the professional way to communicate to your customers not to forget their appointments?...
You’ve heard it once, you’ve heard it a thousand times: email marketing. Perhaps it’s a bit bewildering to you (it still remains a bit of a mystery) or it’s akin to whipping a dead horse (you’ve done it, but nothing really happens). Thanks to GDPR, the email lists...
The phrase “Time is money” is not lost on small business owners; in fact, money and time may mean a little more to them than the big chains or superstores. Page loading speed may seem the most marginal issue to worry over. After all, entrepreneurs juggle people...
Netflix’s smash hit, “To All the Boys I’ve Loved Before” tells the story of a 16 year-old, Lara Jean (played by Lana Condor), who has written 5 letters to all the boys she’s had crushes on. She never intends to send them, but somehow, they get sent. What does a...
A customer relationship management system (CRM) could be likened two types of friends: the first, the friendship where you meet for coffee every few months and happily gab for an hour and at the end say, “we should meet more often”, but it never happens. Or a CRM...
A simple “Thank You” can go a long way. 68 percent of customers leave a company due to feeling they have been treated indifferently by the company. Customer retention techniques vary far and wide---from building a complicated loyalty program to handing out freebies....
The traditional model of loyalty programs is broken. Business owners are finding that programs cost more and more while gains are receding. This calls into question, “What does loyalty look like to customers?” and what does this mean for entrepreneurs. If business...
"A personality test? Really? How is that going to help my business?" Like any smart business person, you know time is precious—and fluff is never on your schedule. Only tools that can help you grow and learn should be a priority. So, how is a personality test going to...
Health care doesn’t mean stethoscopes and a white jacket. At least, not anymore. It’s about how the information is presented and the context it’s given in. In an effort to combat common health conditions, like hypertension, amongst Hispanic and African Americans,...
Satisfied customers mean a more constant revenue stream and a more relaxed beauty salon owner (that’s you!) While it’s always important to attract new customers, it’s crucial to focus on the ones you’ve already got in the salon chair too. Did you know that it costs...
Coaches give their all to their clients every day. But they so often forget how much their clients could give them in return! When growing your coaching business, the importance of customer feedback should never be underestimated. Many small businesses don’t both...
You’ve put a lot of time and effort into making your customers’ experience of visiting your beauty salon amazing. Well, the exact same goes for their beauty salon experience online. Just as you want your salon to be clean and presentable, your employees to be helpful...
Acquiring new customers for beauty salons can be hard. Even with a number of marketing techniques via offline and online channels, it’s still 5 times cheaper to maintain a current client than acquiring a new one. Many salon owners think they should always direct their...
When managing a beauty salon, it costs 5 times as much to attract new customers than to keep existing ones.1 Since a repeat customer spends on average 67% more than a new customer2, the number one rule of any beauty business is to keep your existing clients happy, and...
Customer Loyalty Time is money and money is time. This is not only true for you and your business, but also for your customers. Maybe you have a great reputation, however, if it's faster and more convenient to book a table or service at your competitor; you will lose...