73 percent of folks want online booking.* But to this day, only a handful of service businesses offer it. Does that make any sense to… Read More »Why an online booking system is indispensable for your business
You’ve heard it once, you’ve heard it a thousand times: email marketing. Perhaps it’s a bit bewildering to you (it still remains a bit of… Read More »A Tiny Customer Email List Could Be Your Advantage: How to Make It Yours
The phrase “Time is money” is not lost on small business owners; in fact, money and time may mean a little more to them than… Read More »Your Website Is Losing You Customers: Why 2 Seconds Matter in Customer Conversion
Netflix’s smash hit, “To All the Boys I’ve Loved Before” tells the story of a 16 year-old, Lara Jean (played by Lana Condor), who has… Read More »How to Reach Gen Z: Here’s What Netflix’s “To All the Boys I’ve Loved Before” is Teaching Marketers
A customer relationship management system (CRM) could be likened two types of friends: the first, the friendship where you meet for coffee every few months… Read More »Why Your CRM Tool Is Not Working: Hint, It’s Kind of Like Friendship
A simple “Thank You” can go a long way. 68 percent of customers leave a company due to feeling they have been treated indifferently by… Read More »5 Quick and Creative Ways to Say Thank You to Customers
The traditional model of loyalty programs is broken. Business owners are finding that programs cost more and more while gains are receding. This calls into… Read More »Customer Loyalty Isn’t Dead, Customer Expectations are Changing
“A personality test? Really? How is that going to help my business?” Like any smart business person, you know time is precious—and fluff is never… Read More »Only If You Know Yourself, Will You Know How to Retain Customers: Take the Enneagram Quiz
Your Shop Could Be the Next Health Care Center: Beyond Customer Retention Techniques Health care doesn’t mean stethoscopes and a white jacket. At least, not… Read More »Your Shop Could Be the Next Health Care Center: Beyond Customer Retention Techniques
Coaches give their all to their clients every day. But they so often forget how much their clients could give them in return! When growing… Read More »The Importance Of Customer Feedback For Coaches
You’ve put a lot of time and effort into making your customers’ experience of visiting your beauty salon amazing. Well, the exact same goes for… Read More »5 Steps To Delivering The Ultimate Online Beauty Salon Experience
Acquiring new customers for beauty salons can be hard. Even with a number of marketing techniques via offline and online channels, it’s still 5 times… Read More »The Importance Of Customer Retention For Beauty Salons
When managing a beauty salon, it costs 5 times as much to attract new customers than to keep existing ones.1 Since a repeat customer spends… Read More »6 Customer Retention Techniques for Beauty Salon Owners
Customer Loyalty Time is money and money is time. This is not only true for you and your business, but also for your customers. Maybe… Read More »10 Tricks to Improve Customer Satisfaction