Can anyone else admit to their Instagram story addiction? Just a simple click on the lit circle and immediately you become immersed in another person’s day. But how does one use it? Is it like Facebook Live, talking to your camera lens about a product? For business...
Do you remember why you picked your business colors? Or are you just getting started and still have this decision to make? While it may be tempting to just go with your fave, you need to resist that first urge to base this very important decision on your personal...
Converting online visitors to customers does not have to be a sweat-inducting affair. We're here to make it simple, not scary. For the DIY entrepreneurs in the crowd, you may creating your own online booking form, or juggling customer appointments with an Excel sheet....
Our online booking website supports entrepreneurs in their day-to-day operations; we definitely admire self-starters. But do handymen possess the same admiration for the average DIYers? Eh, depends on the DIYer. Courtesy of the World Wide Web (via Reddit) we found...
Athletic training is where the art of sports medicine and the science of exercise meet. As professionals know, athletic training differs from personal training. They’re the experts that professional sports players come to take their game to the next level; they work...
Money can be tight, but it’s about locating the right resource for the right amount. Tapping into varying sources for capital may sound like an incredible amount of labor, but it can be the difference between bankruptcy and taking your business to the next level. The...
The smartest people in the world have something to say about beauty. Their insights may give significant food for thought to entrepreneurs when it comes to viewing the customer management relationship. TED is a nonprofit organization dedicated to spreading ideas....
Capturing customer attention as a small business owner is one of the toughest challenges. You compete against more established companies with more resources. What’s a SME supposed to do when it comes to marketing and customer retention techniques? Social media, check....
The most infamous anti-hero of our time could have been a life coach. Give or take a few acts of evil. No one can say Darth Vader lacked potential. Obi-Wan Kenobi, Qui-Gon Jinn, Yoda, and the Emperor Palpatine were amongst the believers in Vader’s abilities to bring...
You’re ready to furnish your nail salon, but still need some inspiration? Look no further. We’ve collected 7 classy salon designs to get your creative juices flowing. Whether you’re more about jazzy pink, brilliant white or a warm wooden interior – we’ve got it...
Since the dawn of the ancient art of selling, one could say marketing has been gender-specific. New customer acquisition for an ancient Greek may have meant hawking his Grecian vases differently to a potential lady buyer than to a male onlooker. Recent generations are...
According to research and marketing communications at App Annie, mobile has taken over the U.S. retail market. Danielle Levitas, SVP of the analytics and intelligence company explains how well U.S. retail businesses are doing in comparison to their abroad...
According to a working paper series by the Federal Reserve Bank of St. Louis, motherhood may be an indicator for a productive worker. The study analyzes the research productivity of academic economists, both women and men. Thus far, their conclusion: “unconditional...
The American beauty and personal products industries have not seen a major federal changes in over 80 years. 80 years. The same laws that governed what went into our great-grandmothers’ pressed powder still govern what we put on our skin. Need to Know Information: It...
Um, it’s not 2012 anymore. Is Pinterest still relevant? Is it still worth putting time and energy into creating images? If you’re still wondering whether the 72.5 million user social platform remains a marketing advantage, read on. 1. Make it “Pin-able”; make it...