If you’re running an appointment-based business like a salon, you know that you’re going to have to send out the occasional “Don’t forget” reminders to your customers. But what’s the professional way to communicate to your customers not to forget their appointments?...
The energy costs for your salon are clearly too high? You can do that!
You’re cranking out quality blog posts. You’re writing witty Instagram captions. Customers are leaving raving reviews on your product. And yet…hardly a bump up in number of Followers or Subscribers. What’s going on? Social media is key in customer acquisition...
We all know the work of how we do work is changing — almost to a scary and dizzying degree Robots replacing jobs — like those of junior lawyers and hamburger flippers--is the most well-known. However robots are only the tip of the iceberg. But what are the...
A thriving business goes beyond landing a few customers, working on your customer retention strategies, and employing a few people. Running your own company is hard. Most people fail at it because it presents so many intricate problems regarding finance, business...
Customers are the life-blood of any business, big and small. Everything within a business is geared towards converting new customers and retaining customers. In fact, Shore supports our own customers in custom retention strategies. We utilize the latest analytics and...
It’s no secret that Instagram is one of the premier marketing tools for small business. To create anticipated success. a company’s Insta-game has to be on. Clear, professional-grade photos. A memorable brand. Interesting Stories. A company can have a beautiful feed...
You’ve got to stay competitive, but you also have to keep processes efficient. Small business owners know too well the “time is money” adage—it means more to those who live off their own livelihood, rather than a larger company with greater margins. So, where’s the...
It’s no secret brick-and-mortar businesses are in transitory period—and they’re having a rough time to figuring out how to get foot traffic. After all, 51 percent of U.S. retail purchases were made online in 2017. What is the best amongst customer retention...
According to a study conducted by FourSquare, a few cities jump out as to where app users are checking in. Is it New York City, where black eyeliner is sacredly bought and use? Glamorous Los Angeles? Or is it image-first Miami? InStyle magazine sent an inquiry to...
Netflix’s smash hit, “To All the Boys I’ve Loved Before” tells the story of a 16 year-old, Lara Jean (played by Lana Condor), who has written 5 letters to all the boys she’s had crushes on. She never intends to send them, but somehow, they get sent. What does a...
The Information War is real. In fact, the title of this article may appear a bit inflammatory—a strong move to contend for the reader’s attention amongst the oceanic barge of ceaseless information. Memes. Sponsored Instagram ads. Photos of your high school theatre...
Facebook is now taking major steps to be on the right side of business history: connecting local businesses with customers easier. Small business owners face considerable hurdles in the digital age. It’s harder to stand out with corporate chains eating at diminishing...
The traditional model of loyalty programs is broken. Business owners are finding that programs cost more and more while gains are receding. This calls into question, “What does loyalty look like to customers?” and what does this mean for entrepreneurs. If business...
Salon owning can be a frazzling business. It differs from other sorts of industries: you face customers every day and can’t miss a beat on bringing excellence everyday; managing a spectrum of personalities to work towards sustainability in one of the most competitive...