Imagine someone that’s just moved to a new city and is looking for a salon they can rely on for regular appointments. As a beauty salon owner, that’s business you’ll definitely want to win. But with so much competition out there, it can be difficult to stand out and grab the attention of new clients. That’s why salon marketing should be one of your top priorities. Don’t be intimidated by the thought of marketing your beauty salon: jump straight in with these easy and effective ideas!
Social media is a great way to get your name out there, but it can take up a lot of time. If you can only dedicate yourself to one social platform, then it has to be Instagram. Instagram is a highly visual platform, making it perfect for beauty salon marketing. Post pictures of your clients (with their permission, of course) before and after a treatment to show the amazing work you performed on their hair or makeup.
You can also encourage clients to post pictures themselves. Create your own hashtag for your salon and print a sticker to put on your mirrors. Your clients can take a selfie in the mirror while they’re sat in your chair and share their new style with their Instagram followers while tagging your salon in the caption. This helps you get your salon in front of a new audience.
Another visual social network is Pinterest. Pinterest’s audience is predominantly made up of women, and its users often go onto the platform to look for inspiration for hairstyles or makeup tips. Create your own boards and start pinning styles that inspire you, pictures of your glamourous employees, and before and after pictures of your clients. That way you can start to create a following for your content, and build a sense of style and integrity around your brand.
3. SMS salon marketing
It’s common practice for beauty salons to send out automated appointment reminders to their customers via text message. If you do this, then you must have your customers’ mobile numbers and permission to contact them.
You can make the most of this by sending them other marketing messages via text. Send your latest promotions or appointment availability to encourage customers to book. If you don’t already send automated reminders, then contact Shore to help you get this set up.
4. Appointment cards
When a customer books an appointment in-store, you probably give them a card with the details of their appointment written on it to help remind them. You could use this appointment card to market to your customer. There’s not much space, but you could print your social media handles on the back to encourage them to follow you. You might also want to print a unique offer on the back, like 20% off your next appointment when you use the code on the card when booking online. This will boost customer retention and help you limit your administrative workload.
5. Write a guest blog
There are plenty of popular beauty and lifestyle publications on the web. If you don’t have enough time to maintain your own blog with regular content updates, try writing a few articles yourself and getting them published on one of the popular beauty websites with a link to your salon and your name attached. This will expose your brand to a huge new and relevant audience and raise the profile of your salon so you can attract new customers.
6. Facebook contests
If your salon has a Facebook page, running contests and competitions is a great way to gain more followers. Offer a coveted prize, such as 50% of your next appointment or a free product, which your followers have a chance to win if they like and share your page. Afterall, everyone loves a discount! Competitions like this will increase your followers and get the word out about your salon to a wider audience.
There are plenty of ways to get creative when it comes to beauty salon marketing. Show off the fabulous styles you create in your salon via social media, use innovative marketing channels and blog posts to get more customers through the door. Get in touch with Shore if you need a helping hand in promoting your beauty salon, or if you’re simply looking to save time with a beauty salon software.
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